{"id":12077,"date":"2023-07-02T08:00:00","date_gmt":"2023-07-02T05:00:00","guid":{"rendered":"https:\/\/suymerbir.org.tr\/?p=12077"},"modified":"2025-08-19T09:11:13","modified_gmt":"2025-08-19T06:11:13","slug":"su-urunleri-yetistiriciligi-endustrisi-neden-iyi-bir-iletisime-ihtiyac-duyuyor","status":"publish","type":"post","link":"https:\/\/www.suymerbir.org.tr\/en\/su-urunleri-yetistiriciligi-endustrisi-neden-iyi-bir-iletisime-ihtiyac-duyuyor.html","title":{"rendered":"\u0130yi ileti\u015fim su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi end\u00fcstrisinde b\u00fcy\u00fcmek i\u00e7in stratejik ara\u00e7 olabilir."},"content":{"rendered":"\n

Temeline bakt\u0131\u011f\u0131m\u0131zda su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi<\/strong>ni bal\u0131k, kabuklu ve daha da g\u00f6receli olarak da algleri yeti\u015ftirmek olarak tan\u0131mlasak da, bug\u00fcnk\u00fc akuak\u00fclt\u00fcr<\/strong> art\u0131k mahs\u00fclleri herhangi bir a\u015famadan pazara sunma a\u015famas\u0131na getirecek kadar b\u00fcy\u00fctmekten \u00e7ok daha fazlas\u0131<\/strong>n\u0131 tan\u0131ml\u0131yor.<\/p>\n\n\n\n

Akuak\u00fclt\u00fcr, d\u00fcnyada en h\u0131zl\u0131 b\u00fcy\u00fcyen end\u00fcstrilerden birisi ve 2030 y\u0131l\u0131na kadar yeti\u015ftiricilikten gelen \u00fcr\u00fcnlerin, t\u00fcm d\u00fcnyaya arz edilen mahs\u00fcllerin yar\u0131s\u0131ndan fazlas\u0131n\u0131 olu\u015fturaca\u011f\u0131 tahmin ediliyor.<\/p>\n\n\n\n

\u00dcretilen mahs\u00fcllerin son t\u00fcketiciye ula\u015fmas\u0131n\u0131 sa\u011flamak konusunda b\u00fcy\u00fck bir sorumluluk<\/strong> \u00fcstlenen ileti\u015fimi sa\u011flamak, en az iyi ve y\u00fcksek kaliteli mahs\u00fclleri \u00fcretmek<\/strong> kadar \u00f6nemli ve dikkatle y\u00f6netilmesi gereken bir s\u00fcre\u00e7. Kald\u0131 ki su \u00fcr\u00fcnleri sekt\u00f6r\u00fcne dair do\u011fru ileti\u015fim<\/strong>, bu end\u00fcstrinin ayr\u0131lmaz bir bile\u015feni haline gelmeli.<\/p>\n\n\n\n

Su \u00fcr\u00fcnleri end\u00fcstrisi b\u00fcy\u00fcyor ve end\u00fcstrinin b\u00fcy\u00fcmesi yan\u0131nda su \u00fcr\u00fcnleri sekt\u00f6r\u00fc i\u00e7inde daha fazla oyuncu<\/strong> anlam\u0131na geliyor. End\u00fcstrinin d\u00fcnya \u00fczerindeki \u015fu anki \u00e7al\u0131\u015fanlar\u0131n\u0131n \u00e7o\u011fu ya\u015flan\u0131yor ve yerlerine yeni gelen daha gen\u00e7 profesyonellerin kendilerine ait bir vizyonlar\u0131, yeti\u015ftiricilikten elde etmek istedikleri hedefleri, misyonlar\u0131 ve i\u015f d\u00fcnyas\u0131na y\u00f6nelik farkl\u0131 yakla\u015f\u0131mlar\u0131 var. De\u011fi\u015fen jenerasyonla birlikte gelecekte, su \u00fcr\u00fcnleri sekt\u00f6r\u00fc i\u00e7in beklenenin \u00fczerinde uygunlukta \u00fcr\u00fcn \u00fcretmekten \u00e7ok daha fazlas\u0131na ihtiyac\u0131m\u0131z olacak demek oluyor.\u00a0 D\u00fcnyada de\u011fi\u015fen ve d\u00f6n\u00fc\u015fen pek \u00e7ok end\u00fcstri var, bunlara en iyi \u00f6rnekler aras\u0131nda masa\u00fcst\u00fc ve diz\u00fcst\u00fc bilgisayarlardan geni\u015f ekranl\u0131 telefon ve tabletlere ge\u00e7i\u015fi verebiliriz. Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi end\u00fcstrisinde ise ne t\u00fcr bir d\u00f6n\u00fc\u015f\u00fcm yapsan\u0131z hemen hemen ilkleri ger\u00e7ekle\u015ftirirsiniz.<\/p>\n\n\n\n

Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011finde ba\u015far\u0131 i\u00e7in iyi ileti\u015fim \u015fart<\/strong>. Bunun i\u00e7in de end\u00fcstrinin \u015fu gibi konu ba\u015fl\u0131klar\u0131nda baz\u0131 y\u00f6ntemleri geli\u015ftirmesi gerekiyor:<\/p>\n\n\n\n

Bilgi ve fark\u0131ndal\u0131k payla\u015f\u0131n. <\/strong>Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi teknik olarak kolay bir i\u015f de\u011fildir, karma\u015f\u0131kt\u0131r ve yeti\u015ftiriciler, bilim insanlar\u0131, d\u00fczenleyiciler ve t\u00fcketiciler gibi farkl\u0131 payda\u015flar aras\u0131nda payla\u015f\u0131lmas\u0131 gereken pek \u00e7ok bilgi vard\u0131r. \u0130yi ileti\u015fim, herkesin karar almak i\u00e7in ihtiya\u00e7 duydu\u011fu bilgiye eri\u015fmesini sa\u011flamaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\u0130li\u015fki kurun.<\/strong> Yaln\u0131zc kendi co\u011frafyam\u0131zda bal\u0131k yeti\u015ftirmiyoruz. \u00d6rne\u011fin k\u0131y\u0131 kom\u015fumuz Yunanistan \u00e7ipura ve levrekte Avrupa Birli\u011fi s\u0131n\u0131rlar\u0131 i\u00e7inde en g\u00f6zdelerden. Unutmamam\u0131z gereken en \u00f6nemli \u015fey su \u00fcr\u00fcnleri yeti\u015ftiricili\u011finin k\u00fcresel bir end\u00fcstri oldu\u011fudur ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki di\u011fer end\u00fcstri payda\u015flar\u0131yla iyi, g\u00fc\u00e7l\u00fc ve g\u00fcvene dayal\u0131 ili\u015fkiler kurmak \u00f6nemlidir. \u0130yi ileti\u015fim, end\u00fcstrinin uzun vadeli ba\u015far\u0131s\u0131 i\u00e7in gerekli olan g\u00fcven ve i\u015fbirli\u011finin olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Anla\u015fmazl\u0131klar\u0131 \u00e7\u00f6z\u00fcn.<\/strong> Pek \u00e7ok konuda \u00f6nemli de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcmleri g\u00f6zlemledi\u011fmiiz bir d\u00f6nemdeyiz. Ba\u015fta iklim de\u011fi\u015fikli\u011fi olmak \u00fczere istilac\u0131l\u0131k ve su alt\u0131ndaki \u00e7\u00f6lle\u015fme gibi end\u00fcstriyi do\u011frudan etkileyen epey fazla dinamikle ba\u015fa \u00e7\u0131kmak ve bu sorunlara ak\u0131lc\u0131 \u00e7\u00f6z\u00fcmler \u00fcretmek zorunday\u0131z. Kald\u0131 ki turizm gibi \u00e7ok b\u00fcy\u00fck ve \u00f6nemli bir ba\u015fka end\u00fcstri ile ge\u00e7mi\u015ften bug\u00fcne kadar belli ba\u015fl\u0131 konumlarda s\u00fcrt\u00fc\u015fmeler ya\u015fad\u0131\u011f\u0131m\u0131z da bir ger\u00e7ek. Kendi alan\u0131m\u0131zda iyile\u015ftik\u00e7e su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fini geli\u015ftirdik\u00e7e farkl\u0131 payda\u015flar aras\u0131nda \u00e7at\u0131\u015fmalar\u0131n olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. \u0130yi ileti\u015fim, bu \u00e7at\u0131\u015fmalar\u0131 yap\u0131c\u0131 ve kar\u015f\u0131l\u0131kl\u0131 yarar sa\u011flayan bir \u015fekilde \u00e7\u00f6zmeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Sekt\u00f6r\u00fc te\u015fvik edin.<\/strong> Bir \u00e7ok dinami\u011fi y\u00f6neterek nitelikli bir i\u015f yap\u0131yoruz ve, su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi en nihayetinde insan t\u00fcketimi i\u00e7in bir \u00e7e\u015fit s\u00fcrd\u00fcr\u00fclebilir g\u0131da \u00fcretim metodu. Fakat ayn\u0131 zamanda hedef kitlesini de olu\u015fturan halk, bu sekt\u00f6r\u00fc ge\u00e7mi\u015fte de bug\u00fcnde de su \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fc her zaman \u00e7ok iyi anlamam\u0131\u015f olabilir. \u0130yi ileti\u015fim, sekt\u00f6r\u00fc tan\u0131tmaya ve faydalar\u0131 konusunda fark\u0131ndal\u0131\u011f\u0131 art\u0131rmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\u0130leti\u015fim faaliyetlerini s\u00fcrd\u00fcr\u00fcrken bug\u00fcn pek \u00e7ok farkl\u0131 kanaldan ilerliyoruz. 2010 y\u0131l\u0131ndan itibaren bizi bir s\u00fcreli\u011fine esir alan Covid 19 pandemisinin ard\u0131ndan bi\u00e7imi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fse ve dijitale a\u011f\u0131rl\u0131k verilse de, su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi end\u00fcstrisi i\u00e7in bir ka\u00e7 farkl\u0131 rota \u00e7izilebilir. Bunlara h\u0131zl\u0131ca g\u00f6z atmam\u0131z gerekirse;<\/p>\n\n\n\n

Y\u00fcz y\u00fcze toplant\u0131lar.<\/strong> Y\u00fcz y\u00fcze toplanmak, yapt\u0131\u011f\u0131n\u0131z i\u015fi anlatmak i\u00e7in halen en iyi yollardan biri. Y\u00fcz y\u00fczeyken merak edilenlere yan\u0131t vermek ve hedef kitle ile do\u011frudan ili\u015fki kurmak, \u00e7at\u0131\u015fmalar\u0131 \u00e7\u00f6zmenin en iyi yolu olmaya devam ediyor.<\/p>\n\n\n\n

E-posta.<\/strong> E-posta, ayn\u0131 anda \u00e7ok say\u0131da insanla ileti\u015fim kurman\u0131n iyi bir yoludur ve anlatmak istediklerinizi hedef kitlenize ula\u015ft\u0131rman\u0131n en az maliyetli yollar\u0131ndan biridir.<\/p>\n\n\n\n

Sosyal medya.<\/strong> Sosyal medya, geni\u015f bir kitleyle ba\u011flant\u0131 kurmak ve su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi hakk\u0131nda bilgi payla\u015fmak i\u00e7in kullan\u0131labilir. Bug\u00fcn su \u00fcr\u00fcnlerini yeti\u015ftirmek, i\u015flemek yada pi\u015firmek \u00fczerine d\u00fczenli i\u00e7erik \u00fcreten pek \u00e7ok persona var.<\/p>\n\n\n\n

Web siteleri ve bloglar.<\/strong> Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi hakk\u0131nda bilgi sa\u011flamak ve sekt\u00f6r\u00fc tan\u0131tmak i\u00e7in web siteleri ve bloglar kullan\u0131labilir. Bunlar\u0131n i\u00e7erikleri sekt\u00f6r\u00fc iyi tan\u0131yan uzmanlar taraf\u0131ndan kontrol edilmeli ve optimize edilmelidir.<\/p>\n\n\n\n

Belirli bir durum i\u00e7in, en iyi ileti\u015fim y\u00f6ntemini belirleyen en do\u011fru y\u00f6ntem; mesaj\u0131n aciliyeti, ula\u015f\u0131lmas\u0131 gereken ki\u015fi say\u0131s\u0131 ve mevcut b\u00fct\u00e7e gibi bir dizi fakt\u00f6re ba\u011fl\u0131d\u0131r. Bu nedenle her mesaj i\u00e7in farkl\u0131 ara\u00e7lar kullan\u0131lacakt\u0131r.<\/p>\n\n\n\n

Bununla birlikte unutulmamas\u0131 gereken en \u00f6nemli konu, insanlara ula\u015f\u0131rken kullanaca\u011f\u0131n\u0131z verileri nas\u0131l ve nereden elde edece\u011finizdir. T\u00fcrkiye\u2019de 6698 numaral\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu<\/a>, hedef kitleniz i\u00e7inde yer alan insanlar\u0131n e-posta ve telefon numaras\u0131 gibi ileti\u015fim bilgilerini ne \u015fekilde elde edebilece\u011finiz ve onlarla nas\u0131l ve hangi y\u00f6ntemlerle kullanabilece\u011finizi d\u00fczenlemektedir.<\/p>\n\n\n\n

Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011finin ba\u015far\u0131s\u0131 i\u00e7in iyi ileti\u015fim \u015fartt\u0131r. \u0130yi ileti\u015fim, bilgi payla\u015farak, ili\u015fkiler kurarak, \u00e7at\u0131\u015fmalar\u0131 \u00e7\u00f6zerek ve sekt\u00f6r\u00fc te\u015fvik ederek, su \u00fcr\u00fcnleri yeti\u015ftiricili\u011finin b\u00fcy\u00fcmeye ve geli\u015fmeye devam etmesini sa\u011flamaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Sonu\u00e7 olarak, su \u00fcr\u00fcnleri yeti\u015ftiricili\u011finin ba\u015far\u0131s\u0131 i\u00e7in art\u0131k iyi ve kaliteli \u00fcr\u00fcnlerin yan\u0131nda iyi bir ileti\u015fim de \u015fartt\u0131r. \u0130leti\u015fimde kalite g\u00fcvenli\u011fi, verimlili\u011fi ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi iyile\u015ftirmeye katk\u0131 sa\u011flar ve payda\u015flarla ve hedef kitleyle g\u00fcvene dayal\u0131 ili\u015fkiler kurmaya, end\u00fcstriyi geli\u015ftirmeye olumlu etki yapar. Su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi yap\u0131yorsan\u0131z yada bu end\u00fcstri ile ilgileniyorsan\u0131z, art\u0131k t\u00fcm payda\u015flar\u0131n\u0131zla etkili bir \u015fekilde ileti\u015fim kurdu\u011funuzdan emin olman\u0131z gerekli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Temeline bakt\u0131\u011f\u0131m\u0131zda su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fini bal\u0131k, kabuklu ve daha da g\u00f6receli olarak da algleri yeti\u015ftirmek olarak tan\u0131mlasak da,…<\/p>\n","protected":false},"author":2,"featured_media":12078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[33],"tags":[88,120,179],"class_list":["post-12077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-balikcilik","tag-iletisim","tag-su-urunleri-iletisimi"],"featured_image_src":null,"author_info":{"display_name":"Kaan Ugrasiz","author_link":"https:\/\/www.suymerbir.org.tr\/en\/author\/travego"},"yoast_head":"\n\u0130yi ileti\u015fim su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi end\u00fcstrisinde b\u00fcy\u00fcmek i\u00e7in stratejik ara\u00e7 olabilir.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suymerbir.org.tr\/en\/su-urunleri-yetistiriciligi-endustrisi-neden-iyi-bir-iletisime-ihtiyac-duyuyor.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130yi ileti\u015fim su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fi end\u00fcstrisinde b\u00fcy\u00fcmek i\u00e7in stratejik ara\u00e7 olabilir.\" \/>\n<meta property=\"og:description\" content=\"Temeline bakt\u0131\u011f\u0131m\u0131zda su \u00fcr\u00fcnleri yeti\u015ftiricili\u011fini bal\u0131k, kabuklu ve daha da g\u00f6receli olarak da algleri yeti\u015ftirmek olarak tan\u0131mlasak da,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suymerbir.org.tr\/en\/su-urunleri-yetistiriciligi-endustrisi-neden-iyi-bir-iletisime-ihtiyac-duyuyor.html\" \/>\n<meta property=\"og:site_name\" content=\"SUYMERB\u0130R\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-02T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T06:11:13+00:00\" \/>\n<meta name=\"author\" content=\"Kaan Ugrasiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaan Ugrasiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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